Who Cares? Campaign

Who Cares? Campaign

 What is the “Who Cares?” Campaign?

× Every day, 36 children in the United States are diagnosed with cancer. More than 40,000 children undergo treatment for cancer each year.

74644762Children who go to school with your children.  Children who play with your children on the playground.  Children who are a part of families who shop at the same grocery stores as do you, driving alongside you on the highways, dreaming the same American dreams that you dream….and unless perhaps the child has no hair, you likely have no idea!

MADDY’S STORY: One of those children is my child.  Last year, my then three year old, now four year old daughter Madison, “Maddy”,  was diagnosed with Stage 4 High Risk Neuroblastoma; one of the most rare types of childhood cancers.  She was given only a 30% chance at survival.  There was a large tumor inside her belly.  So large she looked like she was nine months pregnant, at three years old.  The tumor had wrapped itself around major organs and arteries, pressed her right kidney down towards her right leg, her intestine up into her chest.  The cancer had spread into her legs, her arms, her shoulders, her lower spine, her bone and bone marrow.  She couldn’t walk and she was running a fever of 104.


That same day we found out there was a large tumor inside her belly that had wrapped itself around major organs and arteries, pressed her right kidney down towards her right leg, and pushed her intestine up into her chest. My baby couldn’t walk, had a temperature of 104 and looked like she was 9 months pregnant at the age of 3.  In the last 40 years, the overall survival rate for children’s cancer has increased from 10% to more than 80%, but for many more rare childhood cancers, the survival rate is much less.

So…………..Who Cares?

Well, it’s time to find out!  And what better time than now?  September is Childhood Cancer Awareness Month!

In an effort to get up and do something about this, reclaim some of the power that this ugly disease has stolen from my family, and due to an indescribable yearning and desire for my child Madison and ALL children to be cured of cancer, I partnered with a local photography team with a national platform, Eunique Jones Photography, to send this message to the public!

Every day during the month of September, through this campaign, we will feature a child and/or a message through public media in an effort to bring attention to this issue, heighten awareness and raise funds towards finding cures for our children!

Who are the Children Featured?


A little over one year of countless hospitalizations between three hospitals in Maryland, DC and Pennsylvania, nine cycles of chemotherapy, MIBG radiation therapy, oncology radiation therapy, numerous surgeries including the resection of the tumor, and a stem cell and marrow transplant later, my daughter Madison is still battling this disease.  And along the way she has met numerous other courageous fighters just like her!  She and friends who have walked the same familiar path are featured in this campaign to bring awareness to childhood cancer and raise funds for cures. 

There are more than 15 types of childhood cancer that most people, including us parents of children with cancer prior to their diagnosis, have never even heard of.  The children featured in this campaign are a diverse group of both fighters and survivors of childhood cancer, clearly displaying that childhood cancer crosses all boundaries and affects all age, ethnic, gender, and socio-economic groups.

All of these children have hopes and dreams and aspirations of growing up to be…doctors, nurses, superheroes, princesses, businessmen, someone very special!  Our hope is that with cures for their cancers, they WILL grow up and their dreams WILL come true!



What is the Goal?

That same day we found out there was a large tumor inside her belly that had wrapped itself around major organs and arteries, pressed her right kidney down towards her right leg, and pushed her intestine up into her chest. My baby couldn’t walk, had a temperature of 104 and looked like she was 9 months pregnant at the age of 3.We need to increase awareness about childhood cancer!  

We need to raise more funds to go towards research to find cures to save these children’s lives!

[icon style=”icon-arrow-right”][/icon] That’s where you come in!  With your help and support, we can bring awareness to childhood cancer and make a difference!


What Can You Do to Help Make a Difference?

  • September is Childhood Cancer Awareness Month!  Spread the Word!
  • Follow our virtual “Who Cares?” Campaign throughout the entire month of September, share the campaign with your friends and families, and encourage them to do the same!  You can follow us on Madison’s Facebook page, where the campaign will be featured, “Maddy Wagon” https://www.facebook.com/maddy.wagon.5
  • To access this Fact Sheet at any time, visit the “Who Cares?” feature section of Madison’s website at http://themaddywagon.org/who-cares-campaign/
  • Get involved with Childhood Cancer Awareness events in your local communities and online!
  • Donate towards our cause in an effort to find cures!  All proceeds raised will go to The Children’s Oncology Group (COG).

About the Children’s Oncology Group (COG)

The Children’s Oncology Group (www.childrensoncologygroup.org) is the world’s largest cooperative children’s cancer research entity devoted exclusively to childhood and adolescent cancer research. The Children’s Oncology Group (COG) unites more than 8,000 experts in childhood cancer at more than 200 leading children’s hospitals, universities, and cancer centers across North America, Australia, New Zealand, and Europe in the fight against childhood cancer.

The Children’s Oncology Group Foundation enables COG’s leadership, comprised of a team of doctors, nurses, laboratory scientists and other allied professionals, the ability to direct the resources raised for childhood cancer research to the areas of highest need and opportunity. The Foundation allows philanthropic funds from individual supporters and organizations to go directly to COG to fund its much needed research. In an era of rapid scientific discovery, this direct link allows COG researchers to respond quickly to new discoveries with the greatest potential to benefit children with cancer.

Through collaborative research, the Children’s Oncology Group has improved rates for children’s cancer at a pace much faster than any one individual or single institution could accomplish alone. The Children’s Oncology Group research has turned children’s cancer from a virtually incurable disease 40 years ago to one with an overall cure rate of 78 percent today.

Many of the children in this campaign are under the medical care of physicians who are a part of the COG.  And we specifically, Madison’s parents, are depending on fairly new breakthrough medical treatment that has resulted from the work of the COG to save Madison’s life!

The Children’s Oncology Group’s mission is to improve the outcome for all children with cancer. 

How Do You Donate?

To donate to this cause, follow these instructions:

  • Log into www.paypal.com
  • Select “Transfer”
  • From: Enter your email address
  • To: Enter our email address
  • Enter your desired amount (no amount is too small, every penny makes a difference)
  • Click “Continue”
  • You will be prompted to re-enter your amount and select what the payment is for “friend and family”, so that your transaction is FREE from your PayPal or Bank Account! 
  • Click “Continue”
  • To: Enter our email address whocarescampaign2013@gmail.com 
  • From: Enter your email address
  • Click “Continue”
  • You will be prompted to enter your PayPal password.  If you do not already have a PayPal account/password you will be prompted to creat one.  Follow the instructions provided
  • Complete transaction and send money!


You can mail cash, checks or money orders made out to:

Brandi Garrett

12759 Bombay Way

Woodbridge, VA 22192